01
Introduction
SoFly Lifestyle LLC ("Company," "SoFly," "we," "our," or "us") respects your privacy and is committed to protecting personal information collected through www.soflylifestyle.org (the "Platform").
This Privacy Policy explains what information we collect, how we use it, how we share it, your rights, and our security practices. By using our Platform, you consent to the practices described in this Policy.
02
Information We Collect
We may collect the following categories of information:
A. Personal Identification Information
- Full name
- Email address
- Phone number
- Billing address
- Government-issued ID (when required for bookings)
- Passport details (for aviation or international travel)
B. Financial Information
- Payment method details
- Transaction history
- Billing records
Payment processing is handled by third-party processors. We do not store full credit card numbers.
C. Booking & Travel Information
- Travel preferences
- Charter details
- Guest lists
- Itineraries
- Special requests
D. Device & Technical Data
- IP address
- Browser type
- Device identifiers
- Cookies
- Usage analytics
E. Marketing & Communications
- Inquiry history
- SMS opt-in data
- Email interactions
03
How We Use Your Information
We use collected information to:
- Facilitate bookings with third-party operators
- Process payments
- Communicate regarding services
- Verify identity
- Prevent fraud
- Improve user experience
- Conduct analytics
- Send marketing communications
- Enforce legal rights
04
Data Sharing & Disclosure
We may share your information with:
A. Third-Party Service Providers
- Aircraft operators
- Yacht charter companies
- Vehicle rental providers
- Security contractors
- Property managers
- Payment processors
- Marketing vendors
B. Legal & Regulatory Authorities
When required by law, subpoena, court order, FAA request, Coast Guard inquiry, or regulatory investigation.
C. Business Transfers
In connection with mergers, acquisitions, asset sales, or restructuring.
05
Sale of Data
To the maximum extent permitted by law, SoFly reserves the right to:
- Share anonymized data
- Share aggregated analytics
- Monetize non-identifiable user insights
- Use data for business development
We do not sell personally identifiable information unless permitted by law and disclosed appropriately.
06
Cookies & Tracking Technologies
We use:
- Cookies
- Pixel tracking
- Analytics tools
- Retargeting tools
- Conversion tracking
Users may disable cookies in browser settings, but functionality may be limited.
07
Data Security
We implement commercially reasonable safeguards including:
- SSL encryption
- Secure hosting environments
- Access controls
- Limited personnel access
However, no system is 100% secure. Users acknowledge the inherent risk of internet transmission.
08
Data Retention
We retain information:
- As long as necessary for business operations
- To comply with legal obligations
- For dispute resolution
- For fraud prevention
We may retain anonymized data indefinitely.
09
International Users
If accessing the Platform from outside the United States, you consent to the transfer and processing of data within the United States.
10
Your Rights (U.S. Users)
Depending on state law (including California, Florida, and others), you may have the right to:
- Request access to personal data
- Request correction
- Request deletion
- Opt-out of certain marketing communications
Requests must be submitted in writing to:
Identity verification may be required.
11
Children's Privacy
Our Platform is not directed to individuals under 18. We do not knowingly collect information from minors.
12
Third-Party Links
We are not responsible for privacy practices of operators, partners, external booking systems, or linked websites. Users should review third-party privacy policies independently.
13
FAA / Coast Guard Data Disclosure
For aviation or maritime bookings, passenger manifests and identification information may be shared with:
- FAA
- TSA
- U.S. Coast Guard
- Port authorities
- International customs agencies
Such disclosure is required for regulatory compliance.
14
SMS & Email Communications
By providing contact information, you consent to:
- Transactional emails
- Booking confirmations
- Service notifications
- Marketing communications
You may unsubscribe from marketing emails at any time. Message and data rates may apply for SMS.
15
Limitation of Liability
To the maximum extent permitted by law, SoFly shall not be liable for unauthorized access, data breaches caused by third parties, system failures, or loss of data. Users agree that use of the Platform is at their own risk.
16
Governing Law
This Privacy Policy is governed by the laws of the State of Florida.
17
Policy Updates
We reserve the right to modify this Policy at any time. Updates will be posted on the Platform with a revised effective date. Continued use constitutes acceptance.